I have to say, after owning ford, mazda, chevy, dodge, plymouth, mitsubishi, mercury, cadillac, gmc and then purchasing a 2004 Volvo XC90 for my wife, I will never buy her anything but Volvo. The fit, finish and quality is uncomparable to the other cars I have owned. The only downside, everything is electronic. If I ever need to adjust my heated seat temperatures to changing out the battery, there is always something that needs to be calibrated or confirmed with VADIS/VODIS.
As for myself, I will continue to buy me the dodge/chevy/ford vehicles that I want to wrench on, but when it comes to reliability and safety, I have been 100% sold on Volvo. But then again, I have not owned this XC90 for very long, so I will give my opinion in another couple of years 🙂
In the end, I think it comes down to what makes you feel good when you walk out to your garage and see that vehicle sitting there. If it is something you have faith in and never hate to work on, then the maker is really not that important.