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I like the concept. You should and could have a major sponsor to supply parts.
Here is one approach to get a sponsor. There are four or five large companies that want more exposure and to sell more parts to the DIY auto repair people and a third party like you can provide that exposure, great credibility, and sell more parts. Your concept EricTheCar Guy delivers. (The name “fixing it forward” is too confusing but the underlying concept of fixing it forward is a big winner)
For DIYers EricTheCar guy takes the mystery out of auto repair and maintenance and SELLS parts. Here are the companies – MOPAR, Autozone, Pepboys, Advance Autoparts, Napaonline, Oreillyauto, Carquest, Autopartswarehouse, Rockauto.
Put together a simple business proposal on what you plan to deliver – viewers, subscribers, minutes of video, how many viewers watch more than 80 percent of each video, parts replaced, sponsor billboards, sponsor scripts, product placement, the growth trajectory of Eric The Car Guy, etc and then ask for their participation in terms of parts only – probably delivered through your local store for simplicity. Contact the head of marketing for the big three first – based on what I have read, Mopar seems to want this exposure bad but that would limit your target fixes. Pitch the concept and with your current track record I am sure one will accept your offer. Give each company you pitch the list of companies you are making this pitch to and that the first company that agrees will have category exclusivity for a period of time.
Once you prove success for the sponsor on the first agreement and that time period has passed, the next agreement will add a fee for your celebrity in addition to free parts.
With this sponsorship you can still deliver your underlying concept of fixing it forward and it will launch Eric The Car Guy into another, higher, orbit. This is a winner.
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